(Traditional) companies are often faced with the problem or challenge of putting their analog or established business models and products on the "digital transformation test bench" in the shortest possible time in order to rethink them and benefit from current technological and visionary opportunities from the "world of digitization" in order to derive new business models, services or products. One possible approach is the implementation of a Multi-Corporate Innovation (MCI) Challenge: i.e. through a controlled "open innovation" approach, the company comes up with completely new - never thought of before - and valid business cases in the shortest possible time.
"It is a - usually - two to three-day event format with the aim of interdisciplinary teams of four to six people each - consisting of industry/specialist experts, programmers, employees from the company itself and start-ups - developing executable results (new products, services) or validly elaborated business cases/business models for a clearly formulated problem of a company in the shortest possible time", explains the organizer and head of the Connected Mobility initiative, Dipl.-Ing. Wolfgang Kurz. The implementation of up to three MCI Challenges from different companies running in parallel will ensure an additional lively exchange of knowledge and inspiration between different industries and thus increase the added value for all participants.
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